Suddenly ad economy forecasts get rosier, but the biggest companies will benefit the most
Briefly

from Digiday2 weeks ago
GroupM expects global ad spending to grow 7.8% in 2024 to $989.8 billion, surpassing the $1 trillion mark in 2025, with the U.S. and China accounting for a substantial portion.
Digidayhttps://digiday.com/media/suddenly-ad-economy-forecasts-get-rosier-but-the-biggest-companies-will-benefit-the-most/
Concentration in the advertising industry is rising among the top publishers and platforms, with the top five players experiencing 23% annual growth while the rest lag significantly at just 2.1%.
Digidayhttps://digiday.com/media/suddenly-ad-economy-forecasts-get-rosier-but-the-biggest-companies-will-benefit-the-most/
Key analyst Brian Wieser revised his U.S. ad spending growth forecast to 6.3% this year, up from 4.3% in September, reflecting the industry's resilience.
Digidayhttps://digiday.com/media/suddenly-ad-economy-forecasts-get-rosier-but-the-biggest-companies-will-benefit-the-most/
Industry foresees continued growth, debunking the notion that uncertainties hinder ad spending; market dynamics favor major players over smaller ones.
Digidayhttps://digiday.com/media/suddenly-ad-economy-forecasts-get-rosier-but-the-biggest-companies-will-benefit-the-most/
Read at Digiday
#ad-spending #global-forecast #concentration-among-top-publishers #market-dynamics #growth-trends
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