The company announced a new 'creator studio' that will offer a group of creators free promotion and other services if they 'turn their TikTok channels into Substack shows and communities.'
It's about finding a replacement for all 'ad-based platforms' which he says are 'unreliable partners' for creators.
Those who are accepted will receive production help and PR services, as well as access to 'exclusive features' and 'white glove service' from Subsatck's partnerships team.
Creators in the program can still post on TikTok, Instagram and other social channels but that Substack should be the 'primary home base for free and premium content.'
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