Chrome is extending the lifespan for Protected Audience interest groups from 30 days to 90 days to make the Privacy Sandbox more viable for advertisers with longer consideration cycles.
The Protected Audience API is adding support for measuring a user's 'clickiness,' allowing advertisers to optimize campaign performance based on user interactions with ads.
Reopening access to YouTube could introduce more competition and lower prices for ad inventory, but YouTube remains inaccessible due to Google's restrictive policies.
Kubient's merger with Adomni has raised concerns since it reported inflated revenue through a series of contracts that did not involve actual services or transactions.
[
Collection
]
[
|
...
]