Too often, founders use their shortened runway as an excuse for not strategically spending on their startups amidst market challenges and high interest rates.
Startups must shift focus from the perceived runway to strategic planning considering future growth, funding, disruptions, and setbacks.
Founders should reevaluate their MVP to ensure uniqueness and problem-solving capabilities, seeking external guidance if needed to realign with market demands.
Startup founders facing runway challenges should consider brand evaluations and strategic adjustments with experienced industry professionals to attract investors or customers effectively.
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