"Engagement and follower fraud are rampant in this space; you can tell by the number of followers versus the engagement. When you get someone with ten thousand plus followers but 20 likes on a post, it's suspicious," she explained.
"As platforms gradually change their policies, there's a new terrain for cannabis brands to explore in influencer marketing," she said.
"The potential for influencer marketing to drive business in the cannabis sector is immense," Safari predicts.
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