Bic's 'The Slow Burn Sessions' campaign features Snoop Dogg, Willie Nelson, and Martha Stewart showing their favorite ways to light up in a 4-hour 20-minute video on YouTube.
Martha Stewart partners with Bic for the campaign, stating her fondness for the Bic EZ Reach lighter as her 'tried-and-true pot accessory - fondue pot that is.'
The trio previously collaborated with Bic on 'Bic Lights up America' campaign, highlighting the EZ Reach Lighter as 'the most borrowed lighter.'
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