Snoop's recent viral posts were a clever influencer marketing strategy for Solo Stove.
Influencer marketing is a multi-billion dollar industry, and there is much more to it than this. However, these stunts will continue to be a huge part of it over the next few years because of the eye-watering reach they achieve for brands.
It will completely change the world's awareness of Solo Stove as a brand. That level of reach, combined with their wider marketing and pricing strategies, will have led to sales.
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