In its Q1 '24 performance update, Snapchat reported that the number of SMB advertisers in the app increased by 85% year-over-year, which it attributed to its simplified ad creation process.
This is another step along that path, making it as easy as possible for brands to launch ad campaigns in the app.
Snapchat says that the new ad objectives will be rolled out to all advertisers over the next few months.
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