Snap's app ads have seen improvements with new bidding capabilities and optimizations aimed at app installs and purchases, showing significant results for advertisers leveraging these tools.
Early tests indicate that mobile gaming and eCommerce advertisers are significantly benefiting from Snap's Value Optimization, with brands like Lancôme achieving a remarkable 38% increase in average purchase cart size.
By pairing AR ads with video ads, marketers experience a substantial 1.6x higher Ad Awareness Lifton average, emphasizing the effectiveness of integrating these formats in campaigns.
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