We've focused on designing formats that drive the outcomes and objectives our partners are looking for, and these redesigned formats are helping to maximize the intentionality behind every action a Snapchatter takes on an ad.
With these new integrations, when Snapchat generates a lead, we are able to better determine how useful that lead was and what the interaction ultimately led to. This information allows us to further optimize our lead gen product and improve advertiser ROI.
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