After selling AppNexus in 2018, I took a course modeling the sustainability of complex supply chains. Its similarity to ad-tech inspired me to do some rough math to chart the excess carbon footprint of programmatic advertising and - although they were only back-of-the-envelope equations - I quickly realized that advertising is an area of business often overlooked for its huge carbon emissions.
A small group of engineers and ad-tech experts, now the co-founders of Scope3, turned that e
Scope3's first-of-its-kind emissions model developed from open-source methodology precisely measures the complex and interconnected advertising ecosystem, forming the core of their collaborative sustainability platform.
[
add
]
[
|
|
...
]