"There's something about watching Siff Haider's social media clips - where she breaks down retail strategy, trend forecasting and founder mindset - that feels like a Masterclass in building a modern wellness brand. On Instagram Reels, she shares her POV on topics like "How To Find Initial Customers As A New Brand" and "How To Build A Viral Brand With No Marketing Budget." On her Dream Bigger podcast, Haider covers everything from goal setting and brand storytelling to high-performance habits."
"Last week, Arrae took fans on a journey through its Inositol launch with the energy and playbook of a fashion brand. During New York Fashion Week, the brand hosted a dinner in collaboration with retail partner Revolve and curated a day of treatments billed as "Arrae Day" at The Mercer Hotel. Borrowing from the limited-drop playbook often seen in fashion and beauty, Inositol is available exclusively through REVOLVE, FWRD and Arrae's DTC site."
Siff Haider co-founded Arrae in 2020 with a mission to simplify wellness through modern, effective products. The company generated over $1 million within its first nine months and has grown into a nine-figure business built around nine hero products in women's health and wellness. Haider leverages social media and a podcast to share retail strategy, trend forecasting and founder mindset, translating lived experience into brand building. Arrae stages fashion-like launches and exclusive retail partnerships, positioning science-rooted supplements as elevated, display-worthy products sold via DTC and select retail partners.
Read at Forbes
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