May 2023 was a historical date for Shell Helix as we rolled out the first-ever Shell social influencer event #OnTheRoadToMaranello. We brought together 12 influencers from our key markets (China, Thailand, India, Egypt and the UK) with more than 40 million followers, to northern Italy, the home of our innovation partner, Scuderia Ferrari - to feel and experience 'Ultimate Performance'
What made it unique? First and foremost, we turned an influencer event into a fully-fledged automotive social media campaign that ran for over three months. We captured the attention of the automotive industry and opinion leaders, with the series of 'first-evers' #OnlyWithShellHelix Experience: 1st ever influencer group to enter the ultra-exclusive Ferrari Factory. 1st ever influencer group to drive and drift at the legendary Fiorano circuit (under extreme weather conditions!). 1st ever influencer group to dine with Ferrari drivers Charles LeClerc & Carlos Sainz.
[
add
]
[
|
|
...
]