Serena Williams returned to the US Open not just as a spectator but to promote her cosmetics brand, Wyn Beauty, uniquely engaging with the event's audience.
Williams wore $192 of Wyn Beauty makeup, inviting influencers to showcase the brand on social media, integrating marketing within the glamorous event experience.
By matching her attire to the tennis-inspired colors of her brand and strategically inviting influencers, Serena adeptly combined her brand promotion with personal style.
Serena's activities, including trying a popular cocktail, reflect her understanding of marketing dynamics in social settings, illustrating her multi-faceted approach to business.
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