Advertisers rely on the trustworthiness of their media platforms. Misclassifying venue-based streaming as connected TV (CTV) undermines this trust, highlighting the necessity for clear industry distinctions.
The rise of in-home streaming during the pandemic has made CTV a powerful advertising medium, but the misrepresentation of venue-based DOOH as CTV demonstrates the need for specific categorizations.
Frustration has grown among DSPs and agencies who have begun to block companies misrepresenting venue-based video streaming as CTV, which obstructs the adoption and growth of DOOH.
Despite their misunderstanding, venue screens offer authentic value for advertisers. Transparency and accurate categorization are essential for restoring confidence and fostering effective collaboration in the marketplace.
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