Paramount aimed to generate mass awareness, engagement, and anticipation for 'Scream VI' using a short-form video campaign on TikTok, Instagram Reels, and YouTube.
Developed a central creative concept where Ghostface is 'unleashed' on NYC, terrorizing unsuspecting Creators. This immersive approach kept audiences engaged and terrified.
Teamed up with 'Ocky' (@rah_money1) to create a four-part series showcasing the Brooklyn Bodega legend's encounter with Ghostface.
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