Fraud and scams are an ongoing (and seemingly intractable) problem for Santander, as they are for other banks and consumers across the UK.
These sorts of frauds are particularly difficult for banks to prevent because there is no security breach at the bank that could be plugged - the customer has actively chosen to hand that money over. For Santander to reduce losses to fraud and scams, customers themselves needed to be more resilient to fraudulent approaches.
Strategy: APP fraud is an industry-wide problem, so a lot of work had already been done to identify the best way in which to protect oneself from this type of fraud. There is industry-wide consensus that consumers simply need to stop and think before handing over money or personal details.
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