Samsung swipes at Apple over controversial 'Crush!' ad for iPad Pro
Briefly

Samsung quickly countered Apple's controversial 'Crush!' ad with 'Creativity Cannot be Crushed,' showcasing the power of creativity amidst destruction.
Apple has apologized for 'Crush!' and altered its media plans, as Samsung's response video emphasizes the importance of timely and impactful marketing strategies.
Read at Marketing Dive
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