Today, Roku announced that Sarah Harms and Sal Candela are joining as vp of advertising marketing and vp of global agency partnerships respectively, under Jay Askinasi, Roku's new ad sales leader.
With these appointments, Askinasi aims to put a personal touch on the team and enhance sales efforts during the TV upfront season, seizing a larger share of the market.
Harms will lead marketing and measurement efforts, bringing experience from Microsoft's ad tech business, while Candela will focus on strengthening partnerships with top ad clients, leveraging his background from Spotify and Omnicom Media Group.
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