Richard Pacheco has been appointed to lead the global partnership strategy at Nielsen, reporting to Akhil Parekh. His responsibilities include building alliances with ad-tech firms and monitoring their contributions to innovation and improved outcomes for marketers. Pacheco will also work with Nielsen's corporate development team to identify new growth opportunities. He previously held leadership roles at Mediaocean and 4C Insights, and brings experience from Univision. He emphasized his commitment to driving growth through collaboration and strategic approaches in the ad tech sector.
"As part of his duties, Pacheco will work to maintain and build new alliances with various ad-tech firms, and to monitor their role in helping Nielsen drive new innovations and better business outcomes for marketers."
"Client-centric innovation is a driving force behind many of the industry solutions we pioneer and create," said Parekh. "A big part of ensuring success for our clients is making sure we have the right types of collaborative opportunities to help them further drive growth and value for their businesses."
Collection
[
|
...
]