AICP's expanded Demographic Reporting Initiative includes new gender identity categories and veteran status reporting, ensuring agencies and advertisers have detailed demographic insights into their crews.
AMS has rebranded to AMS as part of its 40th-anniversary celebration, integrating three primary brands to align with the evolving media landscape and drive client growth.
Clarity launched its Intelligence Unit to provide B2B CMOs with actionable, data-driven strategies, helping marketing leaders turn uncertainty into profitable opportunities.
Fuse Create has added five new clients including Gay Lea Foods and Fujifilm, emphasizing its ability to create tailored campaigns across various industries.
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