Decathlon staunchly believes that sport is for everyone and to push that ethos even harder worked with Rethink to break down the ultimate barrier to playing sports - disabilities.
DISABILITIES REMAIN THE ULTIMATE FRONTIER FOR INCLUSIVITY IN SPORTS. To really break through, we needed to find a powerful yet cost-effective idea that reflected our mission to make sports more accessible, while leveraging organic and PR amplification to outperform our media investment.
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