Jens Perret studied 255 influencers over four years, defining influencers as those with significant online presence and influence. Factors like followers, reach, engagement rate, and posting frequency contribute to an influencer's significance.
The research provides a methodology for assessing influencer importance, aiding in influencer selection for marketing campaigns and fair compensation negotiations between companies and influencers.
#instagram-influencers #fashion-industry #network-statistics #influencer-marketing #social-media-engagement
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