"It's helped countless affiliates stand out and build their business to heights they never imagined. Part of that power comes from constantly evolving and modernizing our logo, which has actually been updated several times through the years. Our logo is a reflection of the deeper evolution of our business and value proposition. RE/MAX has always evolved, but the pace has accelerated significantly this year."
"In today's digital-first world, how you show up online is absolutely critical. In fact, about 75% of consumers rate a company or professional on how they show up online. The new designs give RE/MAX agents and brokerages a way to look fresh, modern and compelling in social media, on websites and in their digital advertising. And that can make a huge difference when buyers or sell"
RE/MAX updated its iconic balloon logo to reflect a deeper evolution of the business and its value proposition, building on previous updates. The pace of change accelerated recently to align brand identity with current strategic direction. Digital-first behavior drives the update, as roughly 97% of home searches begin online and about 75% of consumers judge professionals by online presence. The refreshed designs aim to help agents and brokerages appear fresh, modern and compelling across social media, websites and digital advertising. The refresh balances modernization with the trust and consistency associated with the longstanding balloon symbol.
Read at www.housingwire.com
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