No one has an effing clue how to figure out a way out of this mess we've created... billions of dollars at stake if that mess goes away.
Progress crawls on cleaning up the ad tech supply chain, shifting towards data privacy, and transparency on media agency fees due to misaligned incentives.
DEI conversations at Cannes highlighted the disconnect between talking about investment and the reality of slow progress and dashed dreams in the ad industry.
#responsible-advertising #ad-tech-industry #misaligned-incentives #dei-initiatives #challenges-in-advertising
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