"Some of the most exciting things happening right now in business, culture and society are occurring in the world of sports," said Jasper Advisors founder Julie Jensen.
"Athletes, teams, owners, brands and groundbreaking partnerships are capturing our attention, bringing communities together and inspiring us to be our best," she added.
"Sports sponsorships have been demonstrated to have immediate and long-term positive impacts on key brand metrics, including unaided awareness, brand favorability and consideration..." -T. Rowe Price head of global marketing Theresa McLaughlin.
Corporate brands are flocking to support women's sports, with sponsorship deals increasing 22% in the past year, according to a recent industry report.
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