Pop-Tarts tapped into the zillow surfing craze with its edible listing, here's why

Pop-Tarts, an iconic brand within the Kellogg company, sought to reintroduce its fan-loved holiday flavor, Gingerbread Pop-Tarts, to a cross-generational audience.

The strategic approach aimed to leverage a unique cultural moment arising from the pandemic known as 'Zillow surfing.'

The campaign achieved remarkable success:

Read at The Drum