Jerry Seinfeld's enduring joke about Pop-Tarts as the ultimate food, worked on meticulously for years, is now a central theme in his Netflix film 'Unfrosted,' marking a significant collaboration with the brand.
Despite not being directly involved in 'Unfrosted,' Pop-Tarts' owner, Kellanova, is capitalizing on the film's release with a comprehensive marketing campaign, featuring Seinfeld and limited-edition packaging tie-ins.
'Jerry is probably our biggest fan,' says a Kellanova executive, emphasizing the unique trust and connection between Seinfeld and Pop-Tarts, leading to the brand's strategic marketing push around the film.
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