Playing the aces: Using OOH to help your brand grow in 2024
Briefly

Total OOH revenue in the UK last year grew almost 10% to £1.3bn...amounting to 99.6% of the pre-pandemic market.
In 2024, OOH delivers across four main factors. At Talon, we call these the ACES. We play these four ace cards to make sure your media plan delivers.
To compete in the digital world, OOH needed to transform, and that's the journey we've been on at Talon and in the wider industry.
Read at The Drum
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