With other Pinterest ads, it takes two clicks for someone to navigate off Pinterest. First, people see a close-up view of the ad, and then a second tap takes them off Pinterest to the advertiser's website. For ads using direct links there's just one click, and it goes directly to the advertiser's site. This streamlined customer journey is designed to support your lower funnel goals, at lower costs.
In addition to this, Pinterest also says that brands that have been using direct links for consideration campaigns have seen an average of 96% more clicks to site with the links enabled, compared to their previous campaigns on Pinterest.
It could be a valuable consideration, providing more direct connection from your Pins, and driving users with high shopping intent to your offers.
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