Pinterest and Shopify are back to equip Black-owned small businesses with the resources needed to not only survive but thrive. The initiative aims to assist underrepresented content producers like small business merchants in optimizing their organic content and growth on Pinterest.
With 1.5 billion saves per week on Pinterest, the program provides an opportunity for content producers to reach over half a billion potential customers who are actively engaged on the platform, searching, saving, and shopping.
Constance Knight, Pinterest's Head of Content Partnerships, highlighted the importance of scalable support for underrepresented content producers, aiming to unlock more opportunities for their businesses through the initiative.
Participants will learn how to enhance the value of their brand by leveraging organic content and connecting with a vast audience on Pinterest, ultimately empowering them to scale their businesses and increase visibility.
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