Propel invests in sports clubs to align with the running community, offering free classes, products, and fitness memberships to U.S. consumers, prioritizing social content collaboration with the clubs.
By embracing community initiatives, Propel aims to connect with fitness-focused demographics in a meaningful way, as traditional means of targeting audiences like cookie tracking diminish in effectiveness.
Supporting running and rowing clubs across the U.S. gives Propel a philanthropic image that resonates with the inclusive and democratic spirit of these activities, fostering brand loyalty and appreciation among participants.
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