London is renowned for its gloomy weather but it seems it's now so bad that even the tower housing Big Ben has had to wrap up warm.
Among the bewildered, most commenters got in on the joke, with the official Post Office TikTok account commenting 'After watching Top Boy once...' - a reference to the popular London-based crime drama in which many a puffer jacket is donned.
The video joins the recent trend for playful pieces of fictional OOH marketing that aim to go viral. JD has really nailed the random silliness that attracts a Gen Z audience and I'm surprised by how much I love the creativity of this ad. It's now becoming a little more common to see brands branching out into AR advertising.
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