PayPal plans to use vast user data to build new advertising business, focusing on personalized consumer insights. Mark Grether appointed to lead PayPal Ads division.
New advanced offers platform uses AI to analyze transaction data for personalized deals. Merchants pay for performance, making PayPal an attractive ad partner.
Trend of companies with vast customer data like PayPal entering advertising space. Company processed 6.5 billion payments in Q1, positioning itself for targeted advertising.
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