Paying For Time In The Mobile Arcade; You Think A Person Wrote This? | AdExchanger
Briefly

Zelnick believes video games should be priced by usage - as in, how many minutes players are active. There's no way that'll happen, but Zelnick's remarks are indicative of frustration boiling over due to challenges facing the mobile gaming economy.
Game developers were hit hard by Apple's ATT. Their games crumpled without Facebook to run effective app-install campaigns for their games. Facebook stabilized by looking past its own SDK for user data, going server-side to access advertiser first-party data. Meanwhile, mobile game revenue ran dry.
Anyway, Facebook has two new products, called Emu Edit and Emu Video, that use text prompts for AI image and video generation, The Verge reports.
Read at AdExchanger
[
add
]
[
|
|
]