In the past, we've had both a P&G and a brand focus, and this time we just really decided we're going to go focus, not 100%, but much more prominently, on brands," said P&G chief brand officer Marc Pritchard.
P&G has reduced its spending on Olympics advertising in the United States by 50% over the last several Games, after previously spending tens of millions of dollars with U.S. broadcaster NBCUniversal.
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