Overwolf announced global expansion of brand partnerships team with key appointments like Nathan Lindberg and Aimee Baller, focusing on engaging gamers through proprietary ad tech in games like Minecraft, Fortnite, and League of Legends.
Nathan Lindberg, the US head of brand partnerships at Overwolf, brings over 20 years of industry experience, having been at the forefront of emerging technology and driving digital transformation in video games with leading brands like Epic Games.
Aimee Baller, joining from Epic Games, contributed to executing innovative brand campaigns such as Target: From Spark to Shelf using Fortnite Map. Overwolf's expansion strategy aims to facilitate meaningful brand engagement with gamers globally.
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