Advertising in games is set to explode, with projections indicating that by 2027 ad spend in games and social networks will make up approximately 70% of total advertising expenditure. With the acquisition of Nitro, Overwolf is not just expanding its reach; we're enhancing our commitment to revolutionizing gaming ad tech," said Uri Marchand, CEO at Overwolf.
Nitro's integration into the Overwolf pack is a statement for the entire ad tech industry. Being able to offer publishers net-7 payouts, alongside the fastest ad-loading time and customer support speaks for itself. By merging our expansive network of website publishers with Overwolf's desktop apps, we are creating an unparalleled powerhouse platform where advertisers can now reach one of the largest engaged gaming audiences in a simple and effective way to meet their goals.
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