Oracle's advertising revenue fell to around $300 million in fiscal 2024, a significant drop from $2 billion two years prior. CEO Safra Catz disclosed the decline during an investor call, signaling the company's exit from the ad industry.
The exit is seen as a 'significant opportunity' for competitors, with the evolving ad landscape moving away from traditional cookies. Other companies are poised to redefine the industry with innovative technology.
Oracle's ad division growth was fueled by acquisitions like Responsys, Datalogix, and Moat, but faced challenges from data-sharing policy changes on platforms like Facebook and GDPR regulations.
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