Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024

from Exchangewire 6 months ago

Total ad spend of the study was USD $123m ($98m), with 35.5 billion impressions.
Exchangewirehttps://www.exchangewire.com/blog/2023/12/07/only-36-cents-of-every-dollar-entering-dsp-reaches-consumers-effectively-infillion-to-relaunch-mediamath-by-end-of-year-dentsu-predicts-4-6-ad-spend-increase-for-2024/

Forty ex-MediaMath staffers have been hired, and former clients are testing the platform.
Exchangewirehttps://www.exchangewire.com/blog/2023/12/07/only-36-cents-of-every-dollar-entering-dsp-reaches-consumers-effectively-infillion-to-relaunch-mediamath-by-end-of-year-dentsu-predicts-4-6-ad-spend-increase-for-2024/

This is a downgrade from the previous forecast of 4.7%.
Exchangewirehttps://www.exchangewire.com/blog/2023/12/07/only-36-cents-of-every-dollar-entering-dsp-reaches-consumers-effectively-infillion-to-relaunch-mediamath-by-end-of-year-dentsu-predicts-4-6-ad-spend-increase-for-2024/

Read at Exchangewire

#programmatic media #ad tech #advertising forecast

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