Something within the first few seconds of a video needs to pique your intrigue enough to continue watching, with 'OK, so' being a common phrase used on TikTok to capture viewers' attention.
Creators also employ intentional tactics like the Gen Z shake and lip gloss application to hook viewers into the video, making content feel relatable and familiar.
Applying lip gloss signals to viewers that what they're watching is safe and familiar, akin to chatting with friends while doing makeup in the mirror, enhancing relatability.
Gen Z shake, lip gloss application, and the 'OK, so' phrase are calculated methods used by creators to engage viewers within the crucial first eight seconds of a video on TikTok.
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