As retailers gear up for the earlier-than-usual holiday shopping season, driven by Amazon's Prime Big Deals Days, they are creating competitive sales events that mirror those of Black Friday.
The late Thanksgiving means a shorter time frame between the holiday shopping season and Christmas, prompting retailers to extend deals to maximize sales opportunities before the festive shopping begins.
Today’s consumers are more discerning, eager to spend but only if they perceive genuine value in deals, suggesting a shift in shopping behavior that retailers must adapt to.
Green October is here, as retailers hop on the trend of starting holiday sales earlier, capitalizing on consumers’ readiness to shop when they find compelling discounts.
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