Frank B. Rhodes Jr., the great-grandson of Chrysler's founder, urged Stellantis to retain Chrysler and Dodge brands in the U.S. under local control. His request reflected concerns about the future of these iconic names as Stellantis considers brand profitability and operational strategy amidst challenges in North America.
Stellantis responded to Rhodes' request affirming its commitment to its diverse portfolio of brands and denied any intentions to separate them, emphasizing that Chrysler and Dodge are instrumental in their transition to clean mobility.
Following disappointing results for the first half of 2024, CEO Carlos Tavares hinted at a potential brand scrapping strategy but quickly backtracked, highlighting the pressure on Stellantis' North American performance amid competitive challenges.
Tavares visited Detroit to assess operations and develop a cohesive strategy, all while facing mounting pressures both from local markets and European governments regarding investment confirmations, demonstrating the complex landscape Stellantis navigates.
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