Instagram is running a trial with unskippable ads, similar to YouTube, disappointing users who already struggle with the abundance of ads and lack of reach on the platform.
Users are forced to watch 'ad breaks,' unable to scroll past ads until a timer counts down to zero, potentially changing the current ease of skipping ads on the platform.
While advertisers may find this feature beneficial, users have expressed discontent with some already considering quitting the platform in response to these unskippable ads.
Instagram clarified that this feature is experimental, emphasizing that they are constantly testing new products and advertising solutions to adapt to consumer trends and business demands.
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