"Ads for Nike, Superdry and Lacoste have been banned in the UK for misleading consumers about the environmental sustainability credentials of their products. The Advertising Standards Authority (ASA) said paid-for Google ads run by all three retailers used terms such as sustainable, sustainable materials or sustainable style without providing evidence proving the green claims. An ad from Nike that has been banned in the UK for exaggerating the environmental benefits of their products and misleading customers."
"Nike's ad, for tennis polo shirts, referred to sustainable materials. The company said the promotion was framed in general terms and argued consumers would interpret it as referring to some, but not all, products offered. Similarly, Superdry, which urged consumers to unlock a wardrobe that combines style and sustainability, said the purpose of the ad was to highlight that it manufactured, sourced and sold a wide range of products that have sustainability attributes and credentials."
"An ad from Lacoste promoting sustainable kids clothing that has been banned in the UK for exaggerating the environmental benefits of their products and misleading customers. Lacoste, promoting sustainable kids clothing, said it had been working for several years to reduce the carbon footprint of all its products, but admitted that claims such as green, sustainable and eco-friendly were very difficult to substantiate."
The Advertising Standards Authority banned Google ads from Nike, Superdry and Lacoste for using the term "sustainable" without evidence to support environmental claims. Nike's promotion referenced sustainable materials for tennis polo shirts; the company said the wording was general and applied to some products. Superdry promoted combining style and sustainability and said it offered a range of items with sustainability attributes. Lacoste acknowledged efforts to reduce product carbon footprints but said terms like green and eco-friendly were difficult to substantiate. The ASA stated environmental claims must be clear and supported by a high level of substantiation.
Read at www.theguardian.com
Unable to calculate read time
Collection
[
|
...
]