Marketers are ignoring one of the most important expectations of young Hispanics: to be seen as fully bicultural consumers. They expect brands to offer messages highlighting their unique cultural identity and backgrounds.
Youth-dominated social media channels do not represent the most significant opportunity for a one-size-fits-all approach to marketing. Recent studies have debunked this notion, emphasizing the need to tailor advertising to young Hispanics' unique preferences.
[
add
]
[
|
|
...
]