Network Rail's powerful campaign

"Sit down with Hannah Bowler and the Story Catchers and Network Rail team where they discuss their wins at The Drum Awards for Marketing EMEA for their 'You vs Train' campaign. Hear about the success of the campaign, how changing behavior was its ultimate goal, and how they reached difficult target audiences."

Story Catchers and Network Rail received recognition at The Drum Awards for Marketing EMEA for their 'You vs Train' campaign. The campaign's primary objective centered on behavioral change rather than simple awareness. The team successfully reached difficult target audiences through strategic messaging and engagement approaches. The campaign demonstrated effectiveness in shifting public attitudes and actions regarding rail safety. The award-winning work showcased how creative marketing combined with clear behavioral goals can drive meaningful results across diverse audience segments.

Read at The Drum