Netflix President of Advertising revealed that 40% of signups come from the ad plan due to its $7/month pricing, cheaper than ad-free options and sharing passwords.
Despite initial resistance, Netflix embraced advertising as a strategic initiative, launching an in-house ad tech platform for new buying, insights, and impact measurement.
The company has expanded its ad tier with live programming like comedy and sports, aiming to enhance user experience and attract more users to the platform.
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