The creative supply chain for streaming ads is messy, with many sources for creatives, from repurposed social videos to AI-generated variations, challenging traditional processes.
NBCUniversal is striving to automate ad creative delivery through its new tool, Creative Gateway, aiming to centralize quality checks and ultimately streamline the creative process.
One major obstacle during the Olympics was effectively managing the creative aspects within specific content signal rules, highlighting the need for improved processes in ad delivery.
NBCU's new Creative Gateway tool collaborates with creative ad serving companies to automate the ingestion of ad creatives, enhancing efficiency in the delivery and management of ads.
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