NBCUniversal introduces the Paris Creator Collective program in collaboration with Meta, Overtime, Snapchat, TikTok, and YouTube for on-the-ground game coverage by 27 creators.
44% of marketers plan to increase investment in creators by 2024, showing a growing interest in influencer marketing, aligning with NBCU's Paris Olympics strategy.
Advertisers partnering with NBCU can create sponsored posts with selected creators during the Paris Olympics, enhancing engagement with younger audiences.
NBCU's primary platforms for the Summer Olympics are the NBC broadcast network and Peacock streaming service, aiming to leverage the event for audience engagement and advertiser collaboration.
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